Section 1
Logo Library
All logo files are hosted on Backblaze. Download directly from the library below. Always use these canonical files — never a screenshot or re-saved copy.
Kajabi Pages Only
When placing the Atlas Coast logo on any Kajabi page, use the Kajabi CDN URL instead of the Backblaze URL for fastest load times: kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2165948935/settings_images/56adeb2-6dc7-046-ded4-a512a43562a_Atlas_Travel_Group_Logo_-_Horizontal_-_Transparent_v2.png
Section 2
Brand Colors
Primary
Atlas Teal#2C6E7E
Atlas Gold#B4904A
Deep Teal#1e4f5c
Teal Family
Medium Teal#579194
Mid-Dark Teal#4B8597
Light Teal#639AAB
Pale Teal#86B0BD
Section 3
Typography
| Font | Weight | Used For | Sample |
|---|---|---|---|
| Clemore Serif | Regular | Atlas Coast wordmark | ATLAS COAST |
| Montserrat | Medium | Travel Group wordmark, all body copy | TRAVEL GROUP |
| Cormorant Garamond | 400 / 600 | SOP headings, internal staff pages | Staff Reference Title |
| Georgia | Regular | Kajabi custom code block headings only (Montserrat unavailable in code blocks) | Heading in Kajabi |
Kajabi Note
Montserrat is applied site-wide via the Kajabi theme CSS. Inside custom code blocks, use Georgia as the heading substitute. Do not attempt to import Montserrat inside a code block — it will not render consistently.
Section 4
Usage Rules
- ✓ Always use files from this library. Do not recreate the logo from memory, use a screenshot, or re-save a JPG copy. Always download from Backblaze or use the Kajabi CDN URL.
- ✓ Use the transparent PNG for web, docs, and digital. Use the solid version for print or email signatures where a transparent background may not render correctly.
- ✗ Do not alter the logo. No color changes, stretching, rotating, shadows, outlines, or cropping. Use the file as-is.
- ✗ Do not place on a clashing background. The logo is designed for white, light neutral, or the Atlas Teal/Deep Teal backgrounds. Test on dark or patterned backgrounds before publishing.
- ✓ Questions about brand usage? Ask Melissa before creating any new branded materials that will be client-facing or published publicly.
Atlas Coast Travel Group — Brand Assets & Logo Library v1.0 — May 26, 2026 — Internal use only
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