Atlas Employee HQ

Atlas + MNC&C: how they relate

Atlas Coast Travel Group is the host travel agency. MNC&C (Melissa Newman Consulting & Creatives) is the parent brand that includes ProfMelissa.com, the influencer platform that drives agent recruiting. Some team members serve both. Your role charter specifies which brand you support. Atlas questions go to Bati. MNC&C questions go to Kelley.

🎨Brand identity

Logo files — Backblaze B2 canonical source

Version	Use for	URL
Horizontal, transparent	Most uses — web, docs, any background	`https://f005.backblazeb2.com/file/atlas-logos/Atlas+Travel+Group+Logo+-+Horizontal+-+Transparent+v2.png`
Horizontal, solid	Email signatures, print, anywhere transparent causes issues	`https://f005.backblazeb2.com/file/atlas-logos/Atlas%20Travel%20Group%20Logo%20-%20Horizontal%20-%20Solid%20-%20cropped.png`
Kajabi CDN	All Kajabi pages — use this instead of B2 on Kajabi	`https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2165948935/settings_images/56adeb2-6dc7-046-ded4-a512a43562a_Atlas_Travel_Group_Logo_-_Horizontal_-_Transparent_v2.png`

Color palette

#2C6E7E

Deep teal

#B4904A

Gold

#4B8597

Med-dark teal

#579194

Medium teal

#639AAB

Lighter teal

#86B0BD

Lightest teal

Gold for primary CTAs. Teal variants for secondary. Never use all colors simultaneously.

Typography

Clemore Serif Regular — Atlas Coast headings and display

Montserrat Medium — "Travel Group" lockup and body text

👥Team directory

AtlasMNC&CShared

Person	Title	Lane	Schedule	Reports to	Contact
MN Melissa Newman Founder & CEO	CEO, Atlas + MNC&C	AtlasMNC&C	Full-time	—	[email protected]
BA Bati Altan COO, Atlas Coast	Chief Operating Officer	Atlas	Full-time	Melissa	[email protected]
KW Kelley White COO, Professor Melissa	Chief Operating Officer, MNC&C	MNC&C	Full-time	Melissa	[email protected]
B Betsy CFO, Atlas Coast	Chief Financial Officer	Atlas	Part-time	Bati	[email protected]
J Jenny CLO, Atlas Coast	Chief Learning Officer	Atlas	Part-time	Bati	[email protected]
DR Donna Respeto Support Supervisor	Support Supervisor	Shared	Full-time, M–F 8am–5pm EST	Bati / Kelley	[email protected]
SB Shiela Jane Bolaños Support Specialist	Support Specialist	Shared	Full-time	Donna	[email protected]
NV Nicole Verdejo Support Specialist	Support Specialist	Shared	Part-time	Donna	[email protected]
JF Jess Freeland Marketing & Social	Marketing & Social Media Coordinator	MNC&C	—	Kelley	[email protected]

Escalation paths

Atlas issues

Support → Coach → Bati → Melissa
Weekend urgent: Bati directly

MNC&C issues

Support → Jess → Kelley → Melissa
Weekend urgent: Kelley directly

🤝Key vendors & advisors

Name	Role	Contact	Status
Jeannette	Attorney — ITA, compliance, Cornerstone exit strategy	—	Active
Wylie	CPA — tax oversight	—	Active
Maira / Collective	Bookkeeping & S-corp filing	—	Verification pending
Dean Rickard	E&O Insurance Broker — ISU-Armac	[email protected]	Quoting
Tim Peterson	JourneyFuse (MyAtlas CRM)	[email protected]	Contract pending
Michael McCormack	Dots — agent payout platform	—	Contract pending
Northwest Registered Agent	Registered agent — FL and WA	—	Active

💰Banking & finance

Business checking

Fifth Third Bank

Account ending 6608

Corporate card

Frontier

Card ending 5525

Payroll

Gusto

Via Collective (Maira)

Bookkeeping / S-Corp

Collective

Set up May 7, 2026

Agent payouts

Dots (Scale tier)

1st & 15th each month

Agent subscription

$40/month

Founder Rate, locked for life

VA payment

Payment method

Wise

International transfers for Philippines-based VAs

Pay schedule

2x per month

1st and 15th of each month

Applies to

Donna, Shiela, Nicole

Questions about pay go to Melissa or Bati

Reimbursements

Submit receipts to Donna by the last day of the month. She uploads to Collective monthly. Anything over $200 needs Melissa or Bati sign-off first.

✉Email & Missive architecture

How Missive works

All company email is managed through Missive — one centralized inbox for the whole team. We have two company emails:

[email protected] and [email protected]

All outgoing email is sent from hello@ — never from personal aliases. The personal aliases (melissa@, bati@, kelley@, etc.) are incoming only: they exist so clients and agents can email a person directly, and that email lands correctly assigned in Missive. But when you hit reply or compose, you always send from hello@. What makes it feel personal is your email signature, which auto-inserts your name, title, and contact info. Make sure your First name, Last name, and Job title are filled in under Missive Settings → Users — that is what personalizes every email you send. Never reply from Gmail directly. Everything happens inside Missive.

When a message comes in:

If someone emailed a personal alias (melissa@, bati@, etc.), it is auto-assigned to that person in Missive.
If it came in to [email protected], it is auto-assigned to Melissa, Bati, Kelley, and Betsy.
If it came in to hello@ or agents@ with no clear owner, it lands in the General Inbox. Donna, Shiela, and Nicole monitor this and either reply or assign to the right person.

When you're done with a conversation

✖

Fully done

Close the conversation. It moves out of the inbox for everyone.

🏷

Want to save it for yourself

Add a personal label first, then close. Labels act as personal saved folders and the conversation stays accessible to you.

👥

Others are still working on it

Unassign yourself — do not close. Closing removes the conversation from everyone's view, not just yours.

Full Missive SOP (inbox triage, labels, etiquette, email signatures) is being built as a standalone page — see SOPs section.

Personal email addresses

Person	profmelissa.com	atlascoasttravel.com
Melissa	[email protected]	[email protected]
Bati	[email protected]	[email protected]
Kelley	[email protected]	[email protected]
Jenny	N/A	[email protected]
Betsy	N/A	[email protected]
Donna	[email protected]	[email protected] (post-launch)
Nicole	[email protected]	[email protected] (post-launch)
Shiela	[email protected]	[email protected] (post-launch)
Jess	[email protected]	N/A

Sending from hello@

Everyone sends from hello@ — no exceptions. Personal aliases are incoming only. The entire team sends outbound from the shared hello@ address, and the email signature is what tells the recipient who they are talking to. Update your signature in Missive Settings → Users.

[email protected]

Melissa · Bati · Kelley · Jenny · Donna* · Nicole* · Shiela*
*post-launch

[email protected]

Melissa · Kelley · Donna · Nicole · Shiela · Jess

Shared inbox routing

[email protected]

Auto-assigned to Melissa + Bati + Kelley

[email protected]

General inbox, VA triage (post-launch)

[email protected]

General inbox, VA triage (post-launch)

[email protected]

General inbox, VA triage

💻Tech stack

Agent-facing Internal

Agent-facing tools (what agents see and use)

Agent-facing

Kajabi

Atlas Academy (training), The Atlas Hub (resources), community, subscriptions. All agent onboarding lives here.

Agent-facing name: MyAtlas

JourneyFuse

CRM and back-office. Agents enter bookings and track commissions. Lite tier. Contract pending, targeting July 1.

Agent-facing

Dots

Commission payout platform. Agents receive payments 1st and 15th. W9 and bank info collected here at first-booking milestone call.

Signup gate only

ID Analyzer

Identity verification immediately after payment. 2 credits per agent. Runs before any platform access is granted. Manual review fallback goes to support layer first.

Internal tools (team only)

Missive

Team email and shared inbox. Productive Monthly, $30/seat. All external emails managed here. See Email section above.

Notion

Internal documentation, SOPs, planning. Authoritative source of record for all decisions.

JustCall

Business phone system. (321) 499-9575. IVR with 5 routing branches, voicemail drop, AI transcription. $29/user/month.

Zapier

Automation layer connecting Kajabi, ID Analyzer, Dots, and JourneyFuse. 9 Kajabi automations and 4 Zapier zaps at launch.

Bitwarden

Team password manager. MNC&C org account. All credential sharing happens here. See Getting Access section.

Gusto

Payroll processing via Collective. Your pay stub and tax documents are here.

Backblaze B2

Logo and brand asset storage. Bucket: atlas-logos. Use the Kajabi CDN URL for logos on Kajabi pages.

Netlify

Hosts Agent Resource Guide (atlasguide.netlify.app) and Supplier Directory (atlassupplierhub.netlify.app). Redeploy by drag-and-drop.

GitHub

Code repo: profmelissa/atlas-coast-web. Mac mini is primary. Keyur manages all dev work.

iPostal1

Virtual mailbox for business address. Business Green plan, $14.99/month. Login: mnewman1979.

MNC&C / ProfMelissa tools

MNC&C

ProfMelissa.com (Kajabi)

Personal influencer platform and primary agent recruiting engine. Separate from Atlas Kajabi site.

MNC&C

Hostinger

Domain registrar for atlascoasttravel.com only. Registrar only — DNS is managed inside Kajabi DNS Settings, not Hostinger.

🔑Getting access to tools

1

Check Bitwarden first

Log into Bitwarden with your team credentials. Search for the tool. If it is in a collection you have access to, it will appear and you can autofill from the browser extension.

2

Request a collection in Bitwarden

If the credential exists but you do not have access, message Bati (Atlas tools) or Kelley (MNC&C tools) in Missive and ask them to share the relevant collection. Credentials are never shared outside Bitwarden.

3

New tool request

If you need access to something not yet in Bitwarden, or need a new tool purchased, flag to Bati or Melissa. All new accounts require approval before setup.

Passwords stay in Bitwarden

Do not send passwords over Missive, text, WhatsApp, or email. Direct anyone who asks to Bitwarden. This applies to everyone including leadership.

🌐DNS & domain notes

→atlascoasttravel.com is registered at Hostinger, which is the registrar only. DNS records are not managed there.

→All DNS changes happen in Kajabi DNS Settings (Settings → Domain Settings → DNS Settings → Custom Record). That is the only place for DNS records.

→The nameservers jermaine/joyce.ns.cloudflare.com belong to Kajabi's infrastructure. There is no personal Cloudflare account for this domain.

→For any DNS changes, coordinate with Melissa or Bati first. Incorrect records can affect email delivery and site availability.

📄SOPs

Each SOP lives on its own page and will be linked here when built. All items below need to be completed before July 1.

Operations & support

IDV Manual Review Process

When an agent ID verification fails. Fallback from ID Analyzer to support layer to COO escalation. Required pre-launch training for Donna, Shiela, Nicole.

Owner: Donna, BatiNot built

Agent Support Escalation

How inbound agent issues move from Shiela/Nicole to Donna to Coach to Bati to Melissa. When and what to hand off at each level.

Owner: DonnaNot built

Missive Inbox Triage

Handling the General Inbox: tagging, assigning, snoozing, closing. Rules for hello@, agents@, and suppliers@ routing logic.

Owner: Donna, ShielaNot built

JustCall Phone Operations

Inbound IVR routing by branch, live call handling, voicemail drop program, outbound queue management in power dialer.

Owner: Shiela, NicoleNot built

Welcome Call Program

Outbound welcome call to every new agent within 48 hours. Running the JustCall power dialer queue, voicemail drop steps, call logging.

Owner: NicoleNot built

Agent Cancellation & Offboarding

Steps when an agent cancels. Kajabi subscription removal, Bitwarden access, open booking handling, final payout processing via Dots.

Owner: Betsy, DonnaNot built

Finance & commissions

Commission Reconciliation — Atlas

Monthly reconciliation of agent commissions in JourneyFuse, flagging outstanding payments, and preparing the Dots payout file.

Owner: BetsyNot built

Commission Reconciliation — MNC&C

Monthly reconciliation for Allianz, RFAD, Viator, and private driver commissions. Receipt upload to Collective.

Owner: DonnaNot built

Booking Entry Correction

How to correct a booking entered incorrectly in JourneyFuse (MyAtlas). When to void, when to edit, who approves.

Owner: BetsyNot built

Monthly Bookkeeping Package

End-of-month workflow: bank statement upload to Collective, transaction categorization, receipt folder, report to Melissa and Wylie.

Owner: DonnaNot built

Agent experience & coaching

Coach Call-Complete Form

How coaches submit the first-booking milestone form in Kajabi, which triggers the Dots invite via Zapier. Timing and silent failure risk notes.

Owner: Jenny, coachesNot built

Supplier Application Processing

What happens after an agent submits a supplier request. Who follows up, how to check status, what to communicate back to the agent.

Owner: Bati, KelleyNot built

New Staff Onboarding

Checklist for bringing a new team member in: Kajabi access, Bitwarden, Missive invite, Google Workspace alias, JustCall seat, email signature setup.

Owner: Bati, KelleyNot built

📅Compliance calendar

12/31

CLIA renewal

Agency ID 00810443 — Procured April 2026 — Expires 12/31/2026 (not a full year; renews annually Dec 31 thereafter)

4/25

Northwest Registered Agent renewal

Procured April 25, 2026 — Expires April 25, 2027 — FL and WA

5/1

Florida Annual Report

LLC filed May 1, 2026 — First report due May 1, 2027. Late fee: $400. Do not miss.

4/26

FL Surety Bond renewal

Bond #101061894 — Effective April 26, 2026 — Renewal due April 26, 2027 — Confirm with SuretyBonds.com

TBD

E&O Insurance renewal

Policy pending — renewal date TBD once bound with Dean Rickard. Add here when confirmed.

TBD

FL Seller of Travel renewal

Filed April 26, 2026 — Pending FDACS approval — Renewal approximately April 2027 once active

TBD

CA Seller of Travel renewal

Filing in progress — Renewal date TBD (approx. 1 year from approval date)

TBD

WA Seller of Travel renewal

Pending — WA LLC approved May 7, 2026 — SOT renewal TBD (approx. May 2027)

TBD

HI Seller of Travel renewal

Pending — Renewal TBD (approx. 1 year from filing date)

5/8

KY Foreign LLC annual report

Filed May 8, 2026 (Org #1578838) — Annual report due approximately May 2027

5/7

WA Foreign LLC annual report

Approved May 7, 2026 (UBI 606 214 170) — Annual report due approximately May 2027

Atlas Coast Staff HQ

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