Atlas Coaching & Booking Partner Terms and Expectations

There's more than one way to grow with Atlas Coast once you're ready to go further. These roles are application-based and carry real expectations. Every one of them asks the same things of you: good standing, demonstrated experience, and a genuine commitment to professionalism. This page exists so there are no surprises. Read all of it before you accept. If anything here doesn't work for you, now is the time to say so.

Coaching

Coaching Roles

Atlas Coast has three coaching roles. They share the same purpose, supporting and guiding our agents, and the same high standard. What changes between them is how you serve and how you're paid.

Coach

Paid contractor, per session

What you do. Coaches conduct milestone-gated 1:1 calls and small group sessions with agents who are preparing their first quote or first booking, and rotate through Office Hours as needed. This is a paid per-session contractor role. You work, you get paid.

Pay structure.

• $25 per Office Hours session hosted
• $15 per completed 1:1 milestone call
• $10 when an agent no-shows a scheduled 1:1. You blocked the time, so you're compensated for it.

You're paid two times per month, separately from your Dots agent commission payouts. You don't invoice us. You submit the session log form after every session and our team calculates pay from those records, so an unlogged session is an unpaid session.

Eligibility and expectations.

• You must be an active Atlas Coast agent in good standing at all times
• You must have at least six months of travel industry experience
• You must have completed Atlas Academy in full prior to acceptance
• You must be comfortable on camera in a live group setting
• You must have reliable weekly availability for recurring sessions. This isn't a fill-in-when-convenient role.
• You must respond to agent questions and concerns with accuracy, professionalism, and care
• You must commit to ongoing training and continuous learning as new Atlas Coast programs and supplier certifications become available
• Your agent subscription isn't waived as part of this role

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Agent Success Coach

Paid staff position, part-time employee

What you do. This is our paid staff coaching role, a part-time position and a full member of the Atlas Coast team. You do the same coaching work as our per-session coaches, hosting Office Hours and running 1:1 milestone calls, but you're an employee rather than a contractor, with a regular schedule and a steady paycheck. Because it's a staff seat, it's a small group and it's filled as openings come up.

Pay structure. A staff position paid a regular wage on a set schedule rather than per session. The per-session rates above don't apply to you. Your session logs still matter for tracking and coverage, but your pay doesn't depend on submitting them.

Eligibility and expectations.

• You must be an active Atlas Coast agent in good standing at all times
• You must be experienced, professional, and reliable
• You must have completed Atlas Academy in full prior to acceptance
• You must be comfortable on camera in a live group setting
• You must be available for a regular weekly schedule
• You must commit to ongoing training and continuous learning as new Atlas Coast programs and supplier certifications become available
• Your agent subscription isn't waived as part of this role

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Community Coach

Volunteer, unpaid

What you do. This is our volunteer role, and it's the heart of the Atlas Community. Community Coaches are the official moderators inside the community. You welcome new agents, answer the questions you remember having yourself, keep discussions helpful and on track, and flag anything that needs the team's attention. This role doesn't host sessions.

Pay structure. This is a volunteer role, so it's unpaid. It comes with the full coaching benefits below, and it's one of the best ways to build your reputation inside Atlas.

Eligibility and expectations.

• You must be an active Atlas Coast agent in good standing at all times
• You must be a positive, helpful presence in the community
• You must show up with reliable, regular participation
• You must keep the community welcoming and professional, and route concerns to the team rather than airing them publicly

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Booking Partner

Booking Partner

What you get. Booking Partners receive warm client leads: real people who've reached out through Melissa's content, platforms, and network, or through the Atlas Coast website, and are ready to book travel. These aren't cold leads. Clients come to you already warmed up and looking for an agent, delivered to you through MyAtlas where you accept or decline each one.

Commission split.

• 80% to you on the first booking from an Atlas-delivered lead. This differs from the standard 90/10 agent split and reflects the value of a client being sourced and delivered to you ready to book.
• 90% to you on that same client's second booking onward. You delivered a great experience, so you've earned the relationship.
• 90% to you on your own clients, exactly the same as every other Atlas agent.

Payouts come through Dots on the 1st and 15th of each month. If you also hold a coaching role, your Atlas-delivered leads pay out at 90/10.

Eligibility and expectations.

• You must be an active Atlas Coast agent in good standing at all times
• You must have a minimum of five completed bookings and at least two supplier certifications
• You must have completed Atlas Academy in full prior to acceptance
• You must commit to ongoing training and continuous learning, including future Atlas Coast training programs and relevant supplier certifications as they become available
• Every lead must receive a response within 24 hours of delivery, no exceptions
• Leads that go unanswered are reassigned. Repeated misses result in removal from the program.
• You must represent yourself and Atlas Coast with professionalism in every client interaction
• Your agent subscription isn't waived as part of this role

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Included

What Every Role Receives

These are identical across all four roles, whether you're a Coach, an Agent Success Coach, a Community Coach, or a Booking Partner.

• Full MyAtlas suite at no additional cost. The upgraded seat, above what standard agent membership includes.
• Cruise Complete Pro upgrade.
• Individual CLIA membership reimbursement. Basic tier from cruising.org, once per calendar year, after you've held your role for at least three months. Read the CLIA Guide at atlascoasttravel.com/cliainfo before you buy anything, then submit your receipt at atlascoasttravel.com/CLIA and we add it to your next payout.

Holding more than one designation is possible, and each one requires its own application and acceptance. Holding one doesn't grant the other, and ending one doesn't end the other.

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Standards

Ethics & Professional Conduct

Every one of these roles carries a higher standard of conduct than standard Atlas membership, because coaches and partners represent Atlas Coast directly to agents and clients. The following apply to everyone in any of these roles.

• Honest representation. You must represent your experience, credentials, and capabilities accurately to clients and agents at all times. Misrepresentation of any kind is grounds for immediate removal.
• Client-first conduct. Every client interaction must prioritize the client's best interests. Using a lead to benefit yourself at the expense of the client is a violation of this program.
• Continuous learning. Coaches and partners are expected to model the professional standard they represent. That means staying current: completing Atlas training programs as they're released, pursuing relevant supplier certifications, and never treating your education as finished.
• No disparagement. You may not publicly or privately disparage Atlas Coast, its leadership, its agents, or other coaches or partners. Disagreements go through proper channels, not social media or community spaces.
• Confidentiality. Any information you access about agents, clients, or Atlas Coast operations through your role must be kept strictly confidential. That includes session links and passcodes, which stay inside Atlas Coast and are never posted publicly.
• Compliance with industry standards. You must comply with all applicable travel industry regulations, Atlas Coast policies, and the terms of your Independent Travel Agent Agreement at all times.
• Professional availability. Coaches and Agent Success Coaches must maintain the recurring availability they committed to. Community Coaches must maintain the regular participation their role depends on. Booking Partners must maintain their 24-hour lead response standard. Consistently failing your standard reflects on Atlas Coast and won't be tolerated.

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Important

Removal Policy

Participation in any of these roles is a privilege, not a guaranteed right. Removal may occur for any of the following reasons, among others.

• Falling out of good standing as an Atlas Coast agent
• Failing to meet the performance or availability expectations of your role
• Failure to complete required Atlas training programs or maintain ongoing professional development
• Violation of the ethics and professional conduct standards above
• Conduct that reflects poorly on Atlas Coast or its community
• Any breach of your Independent Travel Agent Agreement

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Required Training

Atlas Academy: What It Is and Why It Matters

Completion of Atlas Academy is a requirement for the Coach, Agent Success Coach, and Booking Partner roles. Coaches who guide other agents through their early bookings and partners who handle warm client leads must have gone through the full curriculum before accepting their role. There are no shortcuts and no exceptions to this requirement.

Atlas Academy is a rigorous, self-paced professional training program covering 11 modules and 73 lessons, built to develop agents who can serve clients with real competence and care.

What Atlas Academy covers.

What "completing" Atlas Academy means. Agents move through the curriculum at their own pace, but completion isn't self-reported. Every agent completes a milestone call with a coach before their first quote and again before their first booking. These calls are structured readiness checks. If an agent has gaps, the coach identifies them before a real client is ever involved.

What it means for clients. When you work with an Atlas Coast Booking Partner, you're working with someone who has completed this full curriculum before ever receiving a client referral. They've studied how the travel industry works, understand their obligations to you under state and federal law, know how to handle your payment information securely, and have been trained to put your interests first. Atlas Academy completion is the bar every Booking Partner clears before a single lead comes their way.

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